The complete identity guide
The printed guide as a PDF – every chapter, in Swedish.
Start here
Always start from the original files
Every file on this page is approved for use. Download what you need – don’t redraw, retype or recolour – and read the guidelines for each element before producing new material.
- 01The logotype and symbol packages contain SVG, PNG and EPS: SVG for web and digital, PNG for Office documents, EPS for print.
- 02Install the fonts before opening the PowerPoint or InDesign templates.
- 03Need high-resolution photography, or something that isn’t here? Contact the marketing team.
Download everything you need for
22 files · 233.9 MB
01 SVG · PNG · EPS
Logotype
The full logotype in its four approved versions. Use full colour on light backgrounds and the negative version on Deep Sea Blue; black and white are for when colour isn’t possible.
- SVG
- PNG
- EPS
Logotype package
All four approved versions – full colour, negative, black and white – ready for any medium.
- SVG
- 4 files · web and digital
- PNG
- 4 files · Office documents
- EPS
- 4 files · print
02 SVG · PNG · EPS
Logomark & Loadline
The logomark on its own – for small formats, profile images and materials – and the Loadline symbol as a graphic element.
- SVG
- PNG
- EPS
Symbols package
The logomark and the Loadline symbol in every approved colour.
- Logomark
- Green, blue, black, white
- Loadline
- Green, white
- Formats
- SVG · PNG · EPS
Green logomark first · one colour when the material requires it
03 TTF · Google Fonts
Fonts
Plus Jakarta Sans carries all communication; DM Serif Text Italic adds the accent. Both are free Google Fonts under the SIL Open Font License.
- TTF
Font package
Plus Jakarta Sans (variable and static weights) and DM Serif Text, as TTF files with their licences.
Install before opening the templates
04 POTX · INDD · PDF
Templates
Start new presentations and business cards from the templates – layouts, colours, fonts and the Loadline are already in place.
- POTX
PowerPoint template
Widescreen 16:9 with 32 slide layouts – title, chapter, text and image slides in white, beige and blue versions.
Open in PowerPoint to start a new presentation
- INDD
Business card – InDesign
Print-ready layout at 85 × 54 mm, front and back. Change name, title and contact details only.
For the printer or the marketing team
Business card – example
A finished front and two example backs, for reference and proofing.
Check your order against it
05 JPG
Photography
Three image packs that follow the image concept – close relationships on the global stage.
- JPG
People
Individual portraits, standing – natural, welcoming and professional.
17 portraits · Web resolution · 2500 px
- JPG
Office & environment
Collaboration, meetings and the spaces where the work takes shape.
26 images · Web resolution · approx. 2500 px
- JPG
Marine & market
Tankers and open sea – atmosphere, scale and movement.
3 images · Full resolution · up to 4032 px
The people and office packs are web resolution (about 2500 px on the long edge). High-resolution originals are available from the marketing team.
06 MP4
Film
The brand film for presentations and events, and a silent loop for backgrounds and screens.
